---
title: "Create leads from your website contact form"
description: "Connect your website contact form to noCRM so that each submission automatically creates a new lead."
url: https://help.nocrm.io/en/articles/99-create-leads-from-your-website-contact-form
collection: "Lead Creation Mechanisms"
updated: 2026-10-28
language: en
alternates: [de, it, pt-br, es, fr]
---

# Create leads from your website contact form

Connect your website contact form to noCRM so that each submission automatically creates a new lead.

With noCRM, there are various intuitive ways to create leads and enrich your [sales process](https://www.nocrm.io/academy/how-to-set-up-a-consistent-sales-process).

If you have a contact form on your website or on a landing page, you can connect it to noCRM so that each submission automatically creates a new lead.

## How do you connect your contact form to noCRM?

If you manage your contact form yourself, forward the submitted information by email to the email address specific to your account. Follow these steps:

1.  Click your avatar at the top right.
    
2.  Go to **Admin panel** > **Integrations** > **Built-in tools** > **Contact form**.
    
3.  Copy the email address specific to your account.
    
4.  Set up your contact form so that it sends each submission by email to this address.
    
    ![The Contact form integration page explains connecting website leads, with a red arrow and box highlighting the recipient email address under “You already have a contact form.”. Visible: Admin panel, Integrations, Built-in tools, Contact form, Connect your contact form to automatically create leads.,](https://staticfiles.gleap.io/ghelparticle/mP3mObGa0Bg0IeFf7pUtD3RfBRX8LH5O4PO2mLz9hwaFXHzOJ3FDa9b9QIx0XajlCPVHCOhwXpz.png)
    

If you use a third-party service like [WuFoo](https://www.nocrm.io/app-integrations/wufoo) or **123Contact** to manage your contact form, you can use [Zapier](https://zapier.com) to connect your form with noCRM. You can find an example of [Zapier integration in this post on our blog](http://youdontneedacrm.tumblr.com/post/88275839816/connect-you-dont-need-a-crm-with-other-saas).

## How are leads from your contact form created in noCRM?

Each submission automatically creates an [unassigned lead](https://help.nocrm.io/en/articles/135-unassigned-leads.md) that you can access in **Cold prospects** > **Unassigned leads**. The subject of the email becomes the title of the lead, so give it a readable format, for example with the full name of the company or the contact.

Keep the contact information at the top of the text you forward, and make sure your [lead fields](https://help.nocrm.io/en/articles/69-default-lead-structure.md) exactly match the labels of your contact form (including upper and lower case), with the following format: **Name of the field:**. The colon is essential for noCRM to recognize the fields.

> **Warning:** **Important**: Make sure that the **sender email address is different from the email address of a user in noCRM**. Otherwise, leads are automatically created for that user instead of being unassigned.

To create your leads for the right user, with the right [tags](https://help.nocrm.io/en/articles/22-categories-tags.md), in the right [pipeline step](https://help.nocrm.io/en/articles/21-pipeline-s-setup.md), etc., use the hashtags described in [Create leads from your emails](https://help.nocrm.io/en/articles/97-from-emails.md). You can also find your email settings in your profile, under **Tools** > **Create a lead from an email**.

## Why is the connection between your contact form and noCRM not working?

### You connected your contact form to your noCRM account and the lead is nowhere to be found

-   **Double check with** [the search engine in noCRM](https://help.nocrm.io/en/articles/76-search-engine.md) by entering one piece of data filled in the form, for example the email address. The lead may have been created correctly but directly assigned to a user, if you [send the content of the form to noCRM by email](https://help.nocrm.io/en/articles/97-from-emails.md). In that case, if you want unassigned leads to be created from your contact form, make sure that the sender email address is different from the email address of a user in noCRM.
    
-   **Deactivate the anti-spam** in **Cold prospects** > **Unassigned leads**, or leave the anti-spam activated and click the **\+ New authorized email** button to add the sender address.
    
-   **If you send the content of the form to noCRM by email**, check that the platform you use (WordPress, etc.) actually sends the email. Make a test by sending one to yourself first.
    

### You used to receive leads from your contact form but the connection is now broken

The sender email address is probably now used as [an alias](https://help.nocrm.io/en/articles/62-email-alias.md) by a user of your noCRM account, so the leads are directly assigned to them. To avoid this, see the previous section.

> **Success:** **Best practice**: Before going live, submit your contact form once with test data and check that the lead is created as expected in noCRM.

If none of these solutions helped, contact us through the chat or at [support@youdontneedacrm.com](mailto:support@youdontneedacrm.com).

> **Info:** **Note**: If a prospect emails you directly, you can also [create a lead from this email](https://help.nocrm.io/en/articles/97-from-emails.md).