---
title: "Assign leads"
description: "Learn to assing new or existing leads to another sales rep"
url: https://help.nocrm.io/en/articles/67-assign-leads
collection: "Lead Management"
updated: 2026-11-09
language: en
alternates: [de, it, pt-br, es, fr]
---

# Assign leads

Learn to assing new or existing leads to another sales rep

Every lead created in noCRM must be assigned to a user to be managed in the sales pipeline.

An admin can easily [manage the sales team](https://www.nocrm.io/academy/how-to-manage-your-sales-team-efficiently) in noCRM and change the owner of any existing lead by:

-   Choosing the user you wish to assign the lead to at its creation (right side of the lead form)
    
-   Going in the **_Actions_** menu in the lead and clicking on **_Assign to_**
    
-   Clicking on the small picture of the lead owner
    
-   Using the Compact view
    

To make sure you only assign leads to available users, use the [availability feature](https://help.nocrm.io/en/articles/84-user-management.md#availability).

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## Assignment rules

It is always possible for an admin to assign leads to other users. On the other hand, non-admin users will only be able to do so if they have the rights.

By default everybody can assign leads to anybody, unless an admin changes that setting in the **_Admin Panel_** > **_Roles and_** [**_privacy settings_**](https://help.nocrm.io/en/articles/83-privacy-and-permissions-settings.md) > **_Lead and prospecting list assignment_** and checks the boxes:

-   Only admins can assign [unassigned leads](https://help.nocrm.io/en/articles/135-unassigned-leads.md)
    
-   Only admins can reassign items (leads, prospecting lists, posts sales tasks)
    

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## Assign unassigned leads

To assign a lead that entered the _Cold prospects_ tab to go in the _Unassigned leads_, you will be able to:

-   Massively assign them by checking the first box that selects all the leads displayed)
    
-   Assign them 1 by 1 clicking on the _Assign to..._ button displayed in each unassigned lead
    

If you have the Dream edition and have created [teams](https://help.nocrm.io/en/articles/80-create-teams.md) and team manager, you will be able to assign the leads to a team. The team manager will then have the ability to assign the leads to their sales reps.

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## Reassign leads

The leads found in the _Leads_ and _Clients_ tabs are already assigned to a user. If you want to reassign them to someone else, you can do it:

-   **Massively** [in the Compact view](https://help.nocrm.io/en/articles/64-compact-view.md)
    
-   One by one by clicking on the _Actions_ menu ', then _Assign to_
    
-   By clicking on the small picture of the owner of the lead
    

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## Assign leads automatically when they are created in noCRM

You want to [create leads from a contact form](https://help.nocrm.io/en/articles/99-from-your-contact-form.md) or [via email](https://help.nocrm.io/en/articles/97-from-emails.md), and have them automatically assigned to a user? It's possible.

Make sure that the email sent to your noCRM account via the address [nameofyournocrmaccount@add.nocrm.io](mailto:nameofyournocrmaccount@add.nocrm.io) contains the smart field #user: _email address of the user_

More information on 'smart fields' [in this Help Center article](https://help.nocrm.io/en/articles/97-from-emails.md#how).