---
title: "Track the progress of your leads since their creation"
description: "See the current status of the leads created during a period and the revenue they generated."
url: https://help.nocrm.io/en/articles/52-track-the-progress-of-your-leads-since-their-creation
collection: "Statistics & Reporting"
updated: 2026-11-05
language: en
alternates: [de, it, pt-br, es, fr]
---

# Track the progress of your leads since their creation

See the current status of the leads created during a period and the revenue they generated.

The Lead performance report helps you understand the current state of past leads and check whether some of them are still pending. You can also analyze how many of them were won or canceled, so that you can take the right measures to [improve your sales team performance](https://www.nocrm.io/academy/how-to-manage-your-sales-team-efficiently) when needed.

It also shows how much revenue was generated from the leads created on a certain date or during a certain month.

## How do you access the report?

Follow these steps:

1.  Click the **...** menu in the top bar.
    
2.  Click **Statistics**.
    
3.  Under **Pipeline analysis**, click **Lead performance**.
    

## How do you set up the report?

You can adjust the report with the following options:

-   Select a date range and click **OK**, or choose a preset period such as **Last week**, **This month** or **Last year**.
    
-   Click **filters** to refine the data.
    
-   Group the data by **Date** or by **Category**.
    
-   Change the chart scale with **Week**, **Day** or **Month**.
    
-   Turn on **Exclude still active leads in closed percentages** to calculate the closed percentages without the leads that are still active.
    

## What does the report show?

At the top, the report shows the number of **Created leads** and **Leads not yet closed**.

The **Created leads by date** chart shows, for each period, the number of created leads (**Nb created leads**) and how many of them are **Now won**, **Still active** or **Now lost or canceled**. Click **Understand this chart** for an explanation of the chart.

The table details, for each period, the **New leads**, **Now won**, **Now lost**, **Now canceled**, **Still active** and **Still unassigned** columns, as well as the **Total amount** and **Won amount**.

> **Warning:** **Important**: Leads are counted on their creation date. If a lead is created in January and won 4 months later in April, it appears in the January bar, not in the April bar. A lead won during the selected period but created before its start date does not appear in this report, and its amount is not counted.

> **Success:** **Best practice**: Compare this report with the [forecast report](https://help.nocrm.io/en/articles/53-sales-forecast.md) to get insight into where your company's results stand.