---
title: "Assign leads with the Round Robin method"
description: "Distribute incoming leads equally among your sales reps with a Round Robin assignment built with Zapier."
url: https://help.nocrm.io/en/articles/31-assign-leads-with-the-round-robin-method
collection: "Workflow Automation"
updated: 2026-11-05
language: en
alternates: [fr, de, it, es, pt-br]
---

# Assign leads with the Round Robin method

Distribute incoming leads equally among your sales reps with a Round Robin assignment built with Zapier.

Automatic lead assignment ensures that sales opportunities aren't lost and that sales reps stay on top of their leads. However, with this type of automation, sales reps don't always get the same number of leads: some may be overwhelmed, while others miss out on hitting their goals.

Round Robin lead assignment distributes new leads equally among all the sales reps of your team, so that each rep gets a fair share. In this guide, you'll learn how to automate it with [Zapier](https://zapier.com/apps/nocrm-io/integrations).

## What does Round Robin lead assignment mean?

This method assigns each new lead to a different sales rep until everyone has been assigned the same number of leads, then the cycle repeats. It ensures an equal distribution of leads to each user.

> **Info:** **Note**: With the built-in Automations (Dream edition), you can also assign new leads among selected users with the **assign a lead** action. To learn more, read the Automations inside your noCRM account article.

## How do you build this automation with Zapier?

### Create your trigger

1.  Sign into your Zapier account and click **Create Zap** at the top left of the page.
    
2.  Select the **noCRM** app and choose the trigger event **New Unassigned Lead**.
    

![](https://ydncrm-www.s3.amazonaws.com/V2/Help%20Center%20V2/new-unassigned-lead.jpg)

### Connect your noCRM account

1.  Enter your account name (`https://AccountName.nocrm.io`).
    
2.  Enter your API key. To create one in noCRM, click your avatar at the top right, go to **Admin panel** > **Integrations** > **API & automations** > **API Keys**, click **Create an API Key** and name it.
    

![](https://ydncrm-www.s3.amazonaws.com/V2/Help%20Center%20V2/APIKey.png)

### Create your first action

This action creates an increment counter that tracks the number of leads assigned to each user.

1.  Search for and select **Storage by Zapier** and choose the action event **Increment Value**.
    

![](https://ydncrm-www.s3.amazonaws.com/V2/Help%20Center%20V2/storage-by-zapier.jpg)

2.  Create a new Storage by Zapier account: go to the [Online UUID Generator Tool](https://www.uuidgenerator.net/version4) to generate the Store Secret you need to paste into the field.
    
3.  On the generator page, click **Copy**, then paste the secret into the field in Zapier.
    

![](https://ydncrm-www.s3.amazonaws.com/V2/Help%20Center%20V2/zapier-storage-account.jpg)![](https://ydncrm-www.s3.amazonaws.com/V2/Help%20Center%20V2/secret-value-uuid-generator.jpg)

4.  Enter **Increment** in the **Key** field and **1** in the **Increment Amount** field.
    

![](https://ydncrm-www.s3.amazonaws.com/V2/Help%20Center%20V2/increment-value.jpg)

### Create your second and last action

1.  Select the **noCRM** app and choose the action event **Call Simplified API**.
    
2.  Choose the noCRM account you already connected.
    

### Set up your action

1.  In the **Custom** tab, select the ID of the lead generated by the trigger.
    

![](https://ydncrm-www.s3.amazonaws.com/V2/No-code%20Academy/lead-set-up.gif)

2.  Choose **Assign lead with a round-robin pattern** as the Simplified API path. Three more fields appear.
    

![](https://ydncrm-www.s3.amazonaws.com/V2/Help%20Center%20V2/round-robin-zapier-action.jpg)

3.  In the first field, enter the value created by the previous action. This is the increment counter that tracks the number of leads assigned so far.
    
4.  (Optional) In the second field, enter the team ID to assign leads to the members of this team. To find it, go to **Admin panel** > **Integrations** > **API & automations** > **Account object ID's**.
    
5.  In the third field, type True to exclude administrators from the assignment, or False to include them.
    

> **Warning:** **Important**: The third field is case-sensitive: type True or False exactly as written.

![](https://ydncrm-www.s3.amazonaws.com/V2/Help%20Center%20V2/round-robin-simple-api.gif)

That's it! Your round-robin lead assignment is now automated.

> **Info:** **Note**: To learn more about no-code workflows, check out our [no-code Academy](https://www.nocrm.io/no-code-academy/).