---
title: "How do I activate and use tags on closing?"
description: "Use tags on closing to obtain statistics on the reason why you're losing your deals"
url: https://help.nocrm.io/en/articles/138-how-do-i-activate-and-use-tags-on-closing
collection: "Categories & tags"
updated: 2026-10-27
language: en
alternates: [fr, it, es, pt-br, de]
---

# How do I activate and use tags on closing?

Use tags on closing to obtain statistics on the reason why you're losing your deals

Managing leads can bring a satisfying result when you close a new deal, but many of the leads we spend lots of time trying to close end up in nothing.

**Knowing the reason WHY you're losing deals is crucial to improve your sales**. In fact, if 60% of the deals you lose are because of your price, it's probably time to rethink your price; if it's because they opt for the competition, it's time to analyze what the competition is doing better than you; and so forth.

With noCRM's "tags on closing" system, **you can obtain clear data on the reasons people don't do business with your company**. Let's see how it works.

## How to activate tags on closing

As the admin of your noCRM account, follow these steps:

1.  Click your avatar at the top right.
    
2.  Go to the **Admin panel**.
    
3.  Click on **Predefined tags**.
    
4.  **Create a new category** called "Loss reason" for example.
    
5.  Inside that new category, create the reasons as tags clicking on the **\+ Add a tag** green button: "Too expensive", "No budget", "Competition", "Project cancelled"...
    

Once the category and its corresponding tags are created, click on the button "**Linked statuses**" at the right of the category's name, and link it at least to 'Lost' and 'Cancelled'.

> **Warning:** **Important**: if you have the Dream edition and have linked pipelines to specific categories, [make sure to link the new category to the pipelines you need to display this category in](https://help.nocrm.io/en/articles/126-pipeline-centric-customization.md)!

## How to use tags on closing

Once you have done what we explained above, go to your **Leads** page and change the status of a lead to 'Lost' or to 'Cancelled'.

The corresponding tags will be suggested so that you can select the reason why the deal didn't go through.

As easy as that!

## How to analyze the data

Now that we have seen how to activate and use this feature, let's see how to obtain statistics.

1.  Go to **...** > **Statistics** and go to [Lead performance](https://help.nocrm.io/en/articles/52-lead-performance.md).
    
2.  At the right, select the corresponding category Loss reason.
    
3.  Choose the time frame of your choice.
    
4.  Analyse the data.
    
5.  Improve accordingly.
    

**Expected result:** you obtain statistics on the reasons why you lose deals, based on the Loss reason category and the time frame you chose.